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DIRECTOR, SALES ENABLEMENT - Montreal

BDC

BDC

Sales & Business Development
Montreal, QC, Canada
Posted on Sep 11, 2025

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

  • Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few

  • In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1

  • A hybrid work model that truly balances work and personal life

  • Opportunities for learning, training and development, and much more...

Explore the BDC Way in our Culture Book

POSITION OVERVIEW

The Director, Sales Enablement, plays an integral role in driving frontline productivity by embedding rigorous sales practices and translating strategic initiatives into practical execution across the organization. Reporting to the VP, Business Enablement, you will lead a team of experienced professionals with the responsibility to ensure that sales tools and ways of working evolve in sync with operational needs, compliance requirements, and the organization’s strategic objectives.


By integrating sales methodologies, learning and development, knowledge management, and enabling technology, you create a cohesive environment where best-in-class sales frameworks become ingrained habits. This role uniquely blends management of top-tier sales practices with AI-driven enablement, knowledge management, and data-driven coaching practices. By embedding efficient tools and training directly into workflows, the Director, Sales Enablement ensures sales teams achieve superior results within a culture of continuous improvement and risk management.

CHALLENGES TO BE MET

  • Lead the integration and adoption of organization-wide sales methodologies, routines, and frameworks to enhance front-line productivity, reinforced through training and coaching.

  • Drive overarching productivity initiatives based on rigorous definition, tracking and reporting on enablement KPIs (adoption, certification, win rate, NPS, KYC quality, etc.) to drive continuous improvement across the front-line.

  • Translate strategic initiatives into practical execution with playbooks, sales content, and targeted training programs.

  • Align sales tools and framework with business needs.

  • Facilitate communication to the front-line ensuring deployment of national initiatives, products and programs are aligned with absorption capacity of the field and supported by the right tools to enable adoption.

  • Play a critical role in driving front-line productivity by ensuring the evolution of key processes
    (Ex. Client Relationship Management– sales , Financing, KYC) is aligned with front line needs and supported with sales practices and tools and sequenced by field absorption capacity.

  • Collaborate to design and deliver role-specific learning and development journeys for front-line staff accelerating development autonomy within role and supporting continuous skills building

  • Drive forward thinking sales practices by embedding sales technology and AI driven tools into operations front line productivity and ensure compliance.

  • Build a culture of excellence, operational discipline, and risk awareness through effective communication and change management.

  • Improve data quality and pipeline discipline through rigorous sales framework.

  • Maximize team execution capacity in a fast-paced environment by prioritizing efficiency and fostering adaptability in response to changing market demands.

WHAT WE ARE LOOKING FOR

  • Influential leadership, team leadership and cross-functional collaboration

  • Expertise in sales enablement, experience in process improvement and project management

  • Instructional design for learning and development content for sales roles

  • Strong knowledge management and sales content governance

  • Experience with enablement technology (CRM, LMS – Learning Management System, analytics, AI tools)

  • Data-driven decision-making and KPI focus

  • Understanding of risk and compliance in banking (KYC/AML/ATF)

  • Proven change management and communication skills

  • Curiosity, innovation, and operational rigor

Qualifications

  • Bachelor’s degree required; Master’s degree preferred

  • 8–10 years of experience in sales enablement, commercial banking, training, or operations

  • Strong track record of enterprise initiative deployment (including CRM/IT solutions)

  • Bilingual (French & English), excellent communication and stakeholder engagement skills

#INDHP

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at accessibility@bdc.ca.

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.