Toronto Metropolitan University is Canada's leader in innovative, career-focused education and a university clearly on the move. It is a distinctly urban university with a focus on innovation and entrepreneurship. Toronto Metropolitan University has a mission to serve societal need and a long-standing commitment to engaging its community.

Guided by a bold Academic Plan, an ambitious research agenda, and a Master Plan to revitalize the campus and surrounding neighbourhood, Toronto Metropolitan University is the most applied-to university in Ontario relative to available spaces, and its reputation with business and community leaders continues to rise.

We offers more than 100 undergraduate and graduate programs. Culturally diverse and inclusive, the university is home to 38,950 students, including 2,300 master's and PhD students, nearly 2,700 faculty and staff, and more than 170,000 alumni worldwide. Research at Toronto Metropolitan University is on a trajectory of success and growth: externally funded research has doubled in the past four years. The G. Raymond Chang School of Continuing Education is Canada's leading provider of university-based adult education. The university's focus on innovation and entrepreneurship is represented most distinctly by the Digital Media Zone, a place for students to collaborate and bring their digital ideas to the marketplace.

Toronto Metropolitan University is reshaping the downtown core of Toronto with three new buildings: the Mattamy Athletic Centre at the Gardens, the Toronto Metropolitan University Image Centre in the heart of campus, and a Student Learning Centre on Yonge Street. In addition, currently in progress is the development of a new multipurpose building, the Church Street development (CSD). This new building will be located just north of Dundas on Church Street and will be home to four academic health services programs, Toronto Met. University food services, administration, and a student residence.

Previous evaluation of performance as an Assistant at the University (if applicable).

Enrolled in: 1st year Masters, 2nd year Masters or PhD
Greater preference will be accorded first to Doctoral candidates, then Master's candidates.

September 1, 2025 to August 31, 2026

Master - $51.17 per hour
PhD - $55.26 per hour

Academic Assistant (Masters Student) - Fall 2026 - DG8004

DEADLINE TO APPLY: 11:59 on August 6th, 2026

PLEASE INDICATE IN YOUR COVER LETTER WHICH COURSE YOU ARE APPLYING FOR AND ANY RELEVANT EXPERIENCE YOU HAVE TO THESE TOPICS.

DG8004 - Digital Media Entrepreneurship

Time: Tuesdays from 1-4

Teaching Assistant responsibilities will be determined by the course instructor, as hours are limited.

Description:

This course will help students better understand digital media industry sectors, basic competitive

strategies, and business models, and the process of considering, planning for, and gathering

resources to launch an entrepreneurial start-up company in the digital media sector. Students will

develop an understanding of activities involved in developing, producing, and marketing digital

media to consumers, components of a company’s market and competitive strategic positioning and

business model, elements of a viable business plan for a startup company, and how to

communicate elements of the business plan to outside parties for support or for provisioning of

resources. Students will perform project work in small teams.

Learning Objectives

• Opportunity Identification: Students will learn to become proactive and alert to information and technology trends affecting their site company and the global economy. Students develop ‘T’ shaped skill profiles with depth and expertise in a domain as well as broad skills around collaboration and identifying future trends. You will practice identifying and analyzing opportunities using a variety of tools and techniques.
• Information Literacy: identifying, selecting, storing, and processing information from a variety of sources and media; developing successful information-seeking and retrieval strategies; and presenting and communicating information clearly, logically, concisely, and accurately.
• Adaptability: Learning from iteration, experimentation, lean methodologies, rapid prototyping, minimum viable products, dealing with ambiguity and uncertainty, design thinking, customer development, resiliency, and grit.
• Communication: Students will be able to express ideas and information effectively and accurately using a range of media commonly used in business environments. Communication Skills including professional behavior, executive presentation techniques, reporting and meaningful email correspondence.
• Trendwatching: Students will learn to stay updated on emerging trends across industries and sectors, analyze and interpret trends to anticipate future developments, and integrate trend insights into strategic decision-making processes.

Total hours: 24.00