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Demand Generation Specialist

Sales Talent Agency

Sales Talent Agency

Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
Posted on Jan 24, 2025
Over the last three decades our client has proudly helped businesses in the United States, Canada, the United Kingdom, and the Netherlands, procure over half a billion dollars in government grants and SR&ED tax credits.

They are seeking a strong Marketing Generalist, to help with Demand Generation and Sales Ops.

About the role:
  • Assist with coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right audience
  • Hubspot expertise to a high level is ESSENTIAL
  • Market content to CFOs, CTOs and CEOs
  • Content creation and marketing through LinkedIn
  • Strategize on creating more touchpoints with prospects through various channels
  • Ensure that regular web content updates are performed and check content for accuracy and consistency
  • Work in tandem with the sales team to optimize Sales Operations processes
  • Proactive approach to lead generation - pull lists of new tech companies and cross check with Hubspot
  • Stay up-to-date with marketing trends and industry best practices
  • Keep a finger on the pulse of the industry and new tech companies hitting the scene
  • Stay up to date with Mars Discovery District and Ryerson DMZ
  • Track relevant metrics using analytics tools, monitor KPIs, and report on effectiveness
What’s in it for you?
  • Minimum $80,000 base with a range above depending on experience
  • 90% work from home, with occasional meetups in a co-working space in Toronto
  • Health & dental benefits
  • Join a company with a high retention rate - 10+ years on average
  • Join a small company without red tape - opportunity to share your ideas and have a voice
NB. If this opportunity it not right for you, please pass it along to someone in your network to help them with their career.

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