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Lead Generation Specialist

Concordia University

Concordia University

Sales & Business Development
Williamson County, TN, USA
Posted on Wednesday, July 10, 2024

Position Number: 50020282 /
Department: Institute for Cooperative Education
Grade: GR12
Campus: Sir George Williams (Downtown)

Salary: $76,468.50 - $91,341.36 per annum
Union/Association/HR Policy: CUPEU

Posting deadline: July 12, 2024

Recognized as Canada’s top university under the age of 50, and one of Montreal’s top Employers, Concordia University is the place to be if you are looking to grow, contribute and innovate in a dynamic and multicultural environment.

Be part of a community that addresses society’s big challenges, supports your personal and professional growth, and makes a real impact in building a more sustainable world.

As a member of our community, you will have access to comprehensive benefits, a defined pension plan and numerous on site well-being facilities such as a state of the art gym and health clinic as well as a variety of educational and cultural opportunities.

NOTE: This posting represents a temporary contract until January 10, 2025

SCOPE
Reporting to the Director of the Office of Experiential Learning and Co-operative Education, the incumbent is accountable for proactively developing and generating a steady stream of leads and opportunities through our past base of employers, alumni and through outbound prospecting designed to increase internship and experiential learning opportunities for our students.

PRIMARY RESPONSIBILITIES
• Generate new leads using cold calling, email marketing, social media, attending networking events and other relevant marketing channels, coordinating with University Communications Services as appropriate. Classify and qualify leads based on their needs and accordingly, take the necessary steps to convert hot leads and nurture warm and cold leads.
• Organize and keep the lead status updated and manage the leads pipeline. Create lists of qualified prospects.
• In collaboration with the Director and/or the Manager, Co-operative Education and Lead EL, participate in webinars, in-person events, conferences, and network with target audience to identify opportunities and work on tasks relevant to lead generation.
• In collaboration with faculty members and staff from Faculties, Departments, Advancement, Office of Research, and the Office of Community Engagement, share information on existing and possible partnerships, with the aim of working together on proposals and leveraging opportunities.
• Cultivate in-depth knowledge and understanding of programs to effectively communicate benefits of hiring Concordia students to the prospective organizations.
• Research the target market during the lead generation activities to identify and learn about industries and specific needs. Maintain a working knowledge of local and national employment market trends and their actual and potential impact on the hiring of student interns. Contribute to the research and analysis of employment trends in the local business community.
• Track and monitor activities and maintain KPIs for set targets.
• Create and book pre-qualified leads and appointments for Program Coordinators, Manager and/or Director.
• Maintain excellent working relationships with other Concordia units and collaborate with the Co-operative Education and EL team, to align the Office’s activities in support of university priorities.
• Manage special projects on behalf of the Director.

QUALIFICATIONS
• Bachelor’s degree in Business or in a field of study appropriate to the lead generation and prospecting 2-4 years of experience.
• Demonstrated expertise in business development and competency in identifying the needs of employer partners.
• Demonstrated planning and organizational skills, coupled with the ability to establish, and respond to priorities in a fast-paced results-oriented setting.
• Strong time management skills; able to multitask and stay detail oriented.
• Solid interpersonal skills and at ease in a multi-cultural environment.
• Very good knowledge (Level 5) of written and spoken English, good knowledge (Level 4) of written and spoken French.
• Good knowledge - Intermediate level of Word and PowerPoint; advanced knowledge of Excel (ability to work with pivot tables, VLOOKUP’s, etc.)
• Able to rapidly learn and manage software & procedures used by the office.
• Proficient with social tools, such as LinkedIn, Facebook etc.
• Experience building and maintaining strong client relationships.
• Approachable and able to build good rapport with others.
• Able to command attention and manage group dynamics during presentation.
• Experience in an academic setting is an asset.

Due to the volume of applications, only selected candidates will be contacted by our Talent Team.


Concordia University is an English-language institution of higher learning at which the primary language of instruction and research is English. Since this position supports academic and administrative functions of the university, proficiency in English and French, as indicated, is required.


IMPORTANT: The language and computer skills of short-listed candidates will be tested.

Territorial Acknowledgement
Concordia University is located on unceded Indigenous lands. The Kanien’kehá:ka Nation is recognized as the custodians of the lands and waters on which we gather today. Tiohtià:ke/Montreal is historically known as a gathering place for many First Nations. Today, it is home to a diverse population of Indigenous and other peoples. We respect the continued connections with the past, present and future in our ongoing relationships with Indigenous and other peoples within the Montreal community.

Employment Equity
Concordia University is strongly committed to employment equity within its community, and to recruiting a diverse faculty and staff. The University encourages applications from all qualified candidates, including women, members of visible minorities, Indigenous persons, members of sexual minorities, persons with disabilities, and others who may contribute to diversification; candidates are invited to self-identify in their applications. As part of your application, you will be asked to complete a diversity survey. This information is voluntary and any information collected for this purpose is confidential and cannot be accessed by search committees or human resources employees. Results will be aggregated and used to help Concordia achieve its goal to see all members of our community not only reflected, but welcomed, included and supported in their efforts to contribute to all areas of university life.

Accessibility
Concordia desires to increase diversity among its community members and we strive to make our recruitment processes as accessible as possible and provide accommodations as required for applicants. If you are contacted for an interview and anticipate needing accommodations during the process, please contact, in confidence, hr-employment@concordia.ca

Immigration Status
All qualified candidates are encouraged to apply; however, Canadian and Permanent Residents will be given priority. To comply with the Government of Canada’s reporting requirements, the University is obliged to gather information about applicants’ status as either Permanent Residents of Canada or Canadian citizens.