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Administrator, Marketing Business Development

Concordia University

Concordia University

Marketing & Communications, Sales & Business Development
Williamson County, TN, USA
Posted on Wednesday, July 10, 2024

Position Number: 50013181 /
Department: General Administration, Concordia Continuing Education
Grade: GR13
Campus: Sir George Williams (Downtown)

Salary: $82,945.38 - $99,081.83 per annum
Union/Association/HR Policy: CUPEU

Posting deadline: July 15, 2024

Recognized as Canada’s top university under the age of 50, and one of Montreal’s top Employers, Concordia University is the place to be if you are looking to grow, contribute and innovate in a dynamic and multicultural environment.

Be part of a community that addresses society’s big challenges, supports your personal and professional growth, and makes a real impact in building a more sustainable world.

As a member of our community, you will have access to comprehensive benefits, a defined pension plan and numerous on site well-being facilities such as a state of the art gym and health clinic as well as a variety of educational and cultural opportunities.

NOTE: This position represents a maternity leave replacement from September 23, 2024 to September 26, 2025

SCOPE
Reporting to Senior Director, User Experience and Brand Management, Lifelong learning, will contribute to the sustainable financial growth of the LLL unit, through increasing customized training, and workshops activities and by forging strong relationships with corporate clients and partners. They will support in the expansion of the LLL unit’s clientele. They will represent LLL in client relations and will be responsible for development and application of effective sales strategy. The incumbent acts as a resource person in matters related to the competitive environment.

PRIMARY RESPONSIBILITIES

• Manage the organization and delivery of customized training for private and governmental organizations, including professional training projects and other activities, online or in person, for the unit.
• Contribute to business development for professional training services and partnerships in collaboration with faculties and departments and their leadership within the University.
• Organize meetings with prospective clients and assess their needs. Promote the LLL unit's offerings and customized training programs and services to meet customer needs.
• Contribute to the preparation of budgets, proposals, service offers and contracts for all new and ongoing customized training projects. Ensure budgetary control of projects under his/her responsibility.
• Responsible for the recruitment and hiring of professional education subject matter experts and trainers in pertinent fields for workshops and customized trainings.
• Responsible for ensuring the highest standards of delivery and client satisfaction for corporate customized training and professional education. Provide trustworthy feedback and after-sales support. Build long-term relationships with new and existing customers.
• Provide functional supervision to the Assistant, Marketing and Business Development, such as assigning work activities and providing direction and support.
• Participate in the planning of digital marketing campaigns including web, SEO/SEM, email, social media and display advertising. Coordinate with digital communications content creator and copywriter maintaining our social media presence across all digital channels. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Collaborate with agencies and other vendor partners.
• Play a key role in the continuous review and improvement of the marketing and business development activities and act as a resource person for problem resolution.
• Lead and conceptualize market research about the unit’s professional education clientele.
• Identify competitors and market opportunities in the education sector, collaborate in the development and expansion of the Units’ customer base.
• Perform other tasks in support of the unit.
• Maintain competitive expertise with respect to the industry.

QUALIFICATIONS

• Bachelor’s degree in marketing, Communications or in a field related to the primary responsibilities and four to seven years of related experience
• Experience working in a university setting, highly desirable
• Advanced knowledge of digital communication channels
• Solid experience in managing digital campaigns and overseeing activities related to organic indexing, search engines and databases, as well as email, social media and/or display marketing.
• Demonstrable experience in project management and previous leadership experience in a front-line environment are considered assets.
• Highly creative with experience in segmentation and targeting, as well as devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, SiteImprove or similar tools)
• Very good spoken and written English (Level 5) and Good spoken and written French (Level 4) in order to develop communication and marketing materials and deal with people in situations that require accurate use of both languages
• Advanced knowledge of the Microsoft suite (Excel, Word, PowerPoint, Access, Teams, SharePoint) and intermediate knowledge of the Adobe Creative suite (Photoshop, Adobe Experience Manager).
• Experience working with Easy Project, Campaign Monitor, Adobe Experience Manager (AEM), and other web-based applications are considered assets.
• Experience in setting up and optimizing Google AdWords campaigns as an asset.
• Highly organized, sense of initiative and diligent attention to detail
• Strong time management and planning skills.
• Strong communication and negotiation skills, customer service, decision-making, interpersonal, leadership, organizational, planning, and problem-solving skills. Strong analytical skills and data-driven thinking an asset.
• Education sector and customized training market knowledge
• Demonstrated ability to prepare reports
• Ability to foster a positive teamwork environment
• Ability to work extended hours throughout the year

Due to the volume of applications, only selected candidates will be contacted by our Talent Team.


Concordia University is an English-language institution of higher learning at which the primary language of instruction and research is English. Since this position supports academic and administrative functions of the university, proficiency in English and French, as indicated, is required.


IMPORTANT: The language and computer skills of short-listed candidates will be tested.

Territorial Acknowledgement
Concordia University is located on unceded Indigenous lands. The Kanien’kehá:ka Nation is recognized as the custodians of the lands and waters on which we gather today. Tiohtià:ke/Montreal is historically known as a gathering place for many First Nations. Today, it is home to a diverse population of Indigenous and other peoples. We respect the continued connections with the past, present and future in our ongoing relationships with Indigenous and other peoples within the Montreal community.

Employment Equity
Concordia University is strongly committed to employment equity within its community, and to recruiting a diverse faculty and staff. The University encourages applications from all qualified candidates, including women, members of visible minorities, Indigenous persons, members of sexual minorities, persons with disabilities, and others who may contribute to diversification; candidates are invited to self-identify in their applications. As part of your application, you will be asked to complete a diversity survey. This information is voluntary and any information collected for this purpose is confidential and cannot be accessed by search committees or human resources employees. Results will be aggregated and used to help Concordia achieve its goal to see all members of our community not only reflected, but welcomed, included and supported in their efforts to contribute to all areas of university life.

Accessibility
Concordia desires to increase diversity among its community members and we strive to make our recruitment processes as accessible as possible and provide accommodations as required for applicants. If you are contacted for an interview and anticipate needing accommodations during the process, please contact, in confidence, hr-employment@concordia.ca

Immigration Status
All qualified candidates are encouraged to apply; however, Canadian and Permanent Residents will be given priority. To comply with the Government of Canada’s reporting requirements, the University is obliged to gather information about applicants’ status as either Permanent Residents of Canada or Canadian citizens.