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Specialist, Advertising and Digital Marketing

Concordia University

Concordia University

Marketing & Communications
Williamson County, TN, USA
Posted on Wednesday, July 10, 2024

Position Number: 50021239 /
Department: Strategic Content and Digital Marketing
Grade: GR11
Campus: Sir George Williams (Downtown)

Salary: $70,819.75 - $84,590.55 per annum
Union/Association/HR Policy: CUPEU

Posting deadline: July 22, 2024

Recognized as Canada’s top university under the age of 50, and one of Montreal’s top Employers, Concordia University is the place to be if you are looking to grow, contribute and innovate in a dynamic and multicultural environment.

Be part of a community that addresses society’s big challenges, supports your personal and professional growth, and makes a real impact in building a more sustainable world.

As a member of our community, you will have access to comprehensive benefits, a defined pension plan and numerous on site well-being facilities such as a state of the art gym and health clinic as well as a variety of educational and cultural opportunities.

Reporting to the Director, Strategic Content and Digital Marketing with functional reporting to the Senior Advisor, Digital Marketing, the incumbent is responsible for helping to enhance the university’s reputation and recruitment efforts by supporting organic and paid social media and advertising strategies. The incumbent works in collaboration with members of UCS and Concordia’s academic and administrative units.

• Source and negotiate traditional media advertising placement (including Out-of-home) on behalf of UCS as well as other academic or administrative units.
• Coordinate the creation and delivery of the advertising content, according to the platform and specs of the placement, including vanity URLs, tagged links and QR codes; act as the point person for approvals. Collaborate with Studio on design aspects.
• Coordinate and schedule bookings for advertising spaces managed by UCS (tunnel banners, washrooms, shuttle bus, etc.)
• Track and develop reports and analytics regarding traditional and digital campaigns; report on KPIs and assist with client presentations.
• In collaboration with the Senior Advisor, Digital Marketing, monitor and optimize ongoing social media and digital advertising campaigns. Track campaign performance and develop stats reports.
• Assist with implementing basic Search Engine Optimization tactics (under instruction from the Senior Advisor, Digital Marketing).
• Manage the budget administration and invoicing related to paid social media and other digital marketing campaigns as well as advertising placement for UCS and other units.
• Coordinate photo and video shoots and agency work (such as copywriting) and translations for advertising and digital marketing content. Work with Communications Advisors and others to recruit students or faculty and to book locations for shoots, etc.
• Monitor basic web analytics and generate reports using Google Analytics. Interpret results for internal colleagues and clients.
• Assist with the creation and updating of content, digital marketing and social media handbooks and guidelines to improve and maintain the university’s online reputation.
• Assist with training efforts in social media and digital marketing.
• Perform other tasks in support of the unit, including acting as a backup for social media, digital marketing and advertising initiatives during vacations or leaves on the team.

• Bachelor’s degree in a field relevant to the primary responsibilities and two to four years of experience in digital advertising
• Very good spoken and written English (level 5) in order to review, modify and create social media and digital marketing/advertising content. Good spoken and written French (level 4)
• Understanding of and high proficiency on various social media platforms including Facebook, X, Instagram, LinkedIn, YouTube…etc. and other community platforms such as Reddit
• Proficiency with digital marketing and advertising tools such as Meta Ads Manager and LinkedIn Campaign Manager; Google Ads Manager
• Knowledge of and experience with social media monitoring/publishing tools such as Synthesio, Meltwater, Sprout Social, HootSuite, etc.
• Demonstrated experience managing and tracking budgets and invoicing of paid campaigns
• Deep understanding of organic and paid social media metrics
• Understanding of Google Analytics
• Advanced knowledge of the Microsoft Office suite, including Word, Excel, PowerPoint, Teams, OneDrive and Sharepoint
• Knowledge of/experience running Google Ad campaigns (search and display), Search Engine Optimization, Google Tag Manager and Looker Studio are considered assets.
• Experience using Canva
• Experience with AEM (Adobe Experience Manager), Adobe Photoshop and audio and video editing software are considered assets.
• Good design sense and skills
• Excellent judgement
• Ability to stay abreast of digital marketing and social media trends
• Comfort with rapid technological change and ability to rapidly implement or adapt to new technology tools
• Demonstrated sense of creativity and innovation
• Strong analytical, project management, problem-solving, client-focused, verbal/written communication, leadership and multi-tasking skills
• Excellent organizational and interpersonal skills; ability to interact effectively with faculty and staff members, as well as students

Due to the volume of applications, only selected candidates will be contacted by our Talent Team.

Concordia University is an English-language institution of higher learning at which the primary language of instruction and research is English. Since this position supports academic and administrative functions of the university, proficiency in English and French, as indicated, is required.

IMPORTANT: The language and computer skills of short-listed candidates will be tested.

Territorial Acknowledgement
Concordia University is located on unceded Indigenous lands. The Kanien’kehá:ka Nation is recognized as the custodians of the lands and waters on which we gather today. Tiohtià:ke/Montreal is historically known as a gathering place for many First Nations. Today, it is home to a diverse population of Indigenous and other peoples. We respect the continued connections with the past, present and future in our ongoing relationships with Indigenous and other peoples within the Montreal community.

Employment Equity
Concordia University is strongly committed to employment equity within its community, and to recruiting a diverse faculty and staff. The University encourages applications from all qualified candidates, including women, members of visible minorities, Indigenous persons, members of sexual minorities, persons with disabilities, and others who may contribute to diversification; candidates are invited to self-identify in their applications. As part of your application, you will be asked to complete a diversity survey. This information is voluntary and any information collected for this purpose is confidential and cannot be accessed by search committees or human resources employees. Results will be aggregated and used to help Concordia achieve its goal to see all members of our community not only reflected, but welcomed, included and supported in their efforts to contribute to all areas of university life.

Concordia desires to increase diversity among its community members and we strive to make our recruitment processes as accessible as possible and provide accommodations as required for applicants. If you are contacted for an interview and anticipate needing accommodations during the process, please contact, in confidence,

Immigration Status
All qualified candidates are encouraged to apply; however, Canadian and Permanent Residents will be given priority. To comply with the Government of Canada’s reporting requirements, the University is obliged to gather information about applicants’ status as either Permanent Residents of Canada or Canadian citizens.