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Marketing Manager, Outposts

Communitech

Communitech

Marketing & Communications
Kitchener, ON, Canada
Posted on Oct 4, 2024

Communitech helps founders start, grow and succeed

At Communitech, we’re all about the “F” word. Founders.

We were built by tech founders who saw the need for a community of support to help ensure the future prosperity of Canada. No other innovation hub can say that, which is pretty cool.

Established in 1997, our mission has been our guide ever since. We’re here to support the founder at every stage of their journey, providing accelerated opportunities to access talent, capital and sales.

As Canada’s tech supercharger, we help founders:

  • Hire and retain the smartest, brightest and most experienced people

  • Access growth financing at every stage

  • Sell to the biggest customers at home and around the world

  • Connect the right people at the right time – peers who have been there before, coaches who can guide them through the difficult spots and partners from all over Canada

We’re looking to grow our team with passionate people – people who believe in our mission and who are willing to do what it takes to help our founders succeed. If you like to work collaboratively, get s#!t done and be a champion for Canadian tech, we want to hear from you. Wonder what it’s like to work at Communitech? Learn more at https://www.communitech.ca/corporate-stuff/careers/

Communitech is a hybrid organization headquartered in downtown Kitchener, Ontario. In-person connection is important to us, so we get together regularly for special events, collaboration days and team socials, and we ask our team members to work onsite from our Kitchener facility for a minimum of 2 days/week. We are a flexible, people first environment and want to allow our people to make decisions and choices about where they work to support work life balance within clear guidelines.

Marketing Manager

We’re looking for an innovative Marketing Manager to join our team to build and deliver marketing strategies for our health programs.

The successful candidate will oversee the marketing efforts for the Outposts program. Your responsibilities will include developing and executing marketing strategies, leveraging your expertise to support program growth and brand recognition. You will play a key role in driving success for the program by aligning marketing initiatives with overall business objectives.

What You’ll be Doing

  • Work with the Outpost team as well as the extended Communitech marketing team to establish positioning and identify target audiences

  • Plan, develop, and execute marketing quarterly marketing plans and strategies to support quarterly objectives for an integrated markets portfolio, focused on Outposts

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Identify the effectiveness and impact of Outpost marketing initiatives with tracking and analysis, and optimize accordingly

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

  • Create marketing content such as promotional materials, case studies, customer testimonials, blog posts, and video content to support our health portfolio, in collaboration with the communication and program teams

  • Organize, participate in, and promote events to promote Outposts as part of a broader marketing strategy

  • Create regular updates to Outposts and the broader Communitech team on Outpost marketing activities and outcomes

What You’ll Bring

  • You have 3-5 years of professional experience in marketing and/or product marketing

  • You have an intimate understanding of traditional and emerging marketing channels

  • You are an excellent communicator, with the ability to clearly and consistently communicate campaign goals and performance

  • You are a self-starter, someone who can run with direction and achieve key results

  • You are detail-oriented with a knack for keeping things organized

  • You are open to collaborating with a team as well as able to work independently.

  • You have solid time management skills and can effectively manage shifting priorities.

  • You are values-driven, enthusiastic and looking for a role with purpose in Canada’s fastest-growing tech ecosystem.

To Apply

Please apply online along with your resume and cover letter.

We thank all applicants in advance; however only individuals selected for an interview will be contacted. All applications will be kept confidential. Communitech is a diverse and inclusive environment and encourages applications from all qualified candidates, including aboriginal persons, francophones, members of sexual minority groups, persons with disabilities, visible minorities, and women. We will provide any requested accommodation to candidates with disabilities throughout the recruitment process.